THE SELECTION OF AN APPROPRIATE DISTRUBUTION CHANNEL

THE SELECTION OF AN APPROPRIATE DISTRUBUTION CHANNEL


Hrdý, David; Průša, Petr

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URI: http://hdl.handle.net/10195/67382
Datum publikování: 2016
Document type: ConferenceObject
xmlui.ArtifactBrowser.SimpleSearch.filter.source: ICTTE 2016 : proceedings of the 3rd International Conference on Traffic and Transport Engineering
Publisher version: http://ijtte.com/uploads/news_files/ICTTE%20Belgrade%202016_Proceedings.pdf
xmlui.ArtifactBrowser.SimpleSearch.filter.event ICTTE 2016 - International Conference on Traffic and Transport Engineering (24.11.2016 - 25.11.2016)

Abstract:

Selection of distribution channel type is an important decision of every manufacturing company. Appropriate choice of distribution channel can save a considerable cost while maintaining a high level of customer service. Determination of an appropriate strategy for the management of enterprise distribution channel.

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