The results of case study of the implementation of marketing communication tools in the enviromental protection

Kerlesová, Vladislava

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The results of case study of the implementation of marketing communication tools in the enviromental protection

Kerlesová, Vladislava

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URI: http://hdl.handle.net/10195/38484

Datum publikování: 2010

Document type: Article

xmlui.ArtifactBrowser.SimpleSearch.filter.source: Scientific papers of the University of Pardubice. Series D, Faculty of Economics and Administration. 17 (2/2010)

ISSN: 1211 – 555X

Abstract:

Marketing is an important tool for informing the general public. Its mission is to provide education in the questions of environment protection necessity and sustainable development. The objective of this contribution is to present the results of the case study of practical marketing application in the environment protection field. There is used a quantitative analysis of the regional press for finding out the data.

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