Abstrakt:
Question of real transport costs is often discussed these days. One of the crucial point
within this discussion is definition of real value of transport. Currently is value of the transport
defined by individual willingness to pay, or willingness to pay to avoid costs. This system reflects
only interest of current generation and intergenerational conflict appears. This type of evaluation
also creates intragenerational conflict - what means, willingness to pay is weighted by the incomes
of those expressing their willingness to pay. The economic votes of the poor count for less in the
market place that the economic votes of the rich.
Fair pricing is base for sustainable development. But as far as economic valuation is
entirely anthropomorphic process reflecting psychology of individuals and not sustainability, we
defined expression "Total economic value". This value comprises direct value, indirect value,
option value and non-use value. If evaluation process is based on total economic value, then we
can see that pricing will reflect reality.
