Zdrojový dokument:Scientific papers of the University of Pardubice.
Series D, Faculty of Economics and Administration.
28 (3/2013)
ISSN:1211-555X (Print)
Abstrakt:
The article looks into managerial functions of organizing and leading in multilevel marketing (MLM) organizations, focusing on the creation of organizational structures and the style of leadership. Paper is trying to identify what historical trends of managerial thinking these functions are derived from and what other trends influenced them. The functions are studied in a concrete MLM organization in which the organizational structure and the style of leading people are defined. The article determines
specifics typical for MLM organizations in the sphere of organizing and leading. Also, it
identifies the activities of the manager including the overlapping of individual managerial
functions. On the basis of comparison it is then possible to find theoretical assumptions that
are applied in the practice of MLM organizations.