Řízení vztahů se zákazníky

dc.contributor.author	Berka, Aleš
dc.date.accessioned	2009-03-12T15:57:53Z
dc.date.available	2009-03-12T15:57:53Z
dc.date.issued	2006
dc.identifier	Univerzitní knihovna (studovna)	cze
dc.identifier.issn	1211-555X
dc.identifier.uri	http://hdl.handle.net/10195/32290
dc.description.abstract	The paper provides a view on the concept of CRM (Customer Relationship Management) and stresses out the importance of information feedback and readiness for implementation of CRM. The author deals with principles of customer relationship management and customer satisfaction survey. This article also focuses on impacts of implementation of CRM and principles of loyalty programmes.	eng
dc.format	p. 6-13	eng
dc.format.extent	104043 bytes
dc.format.mimetype	application/pdf
dc.language.iso	cze
dc.publisher	Univerzita Pardubice	cze
dc.relation.ispartof	Scientific papers of the University of Pardubice. Series D, Faculty of Economics and Administration. 10 (2006)	eng
dc.rights	Bez omezení	cze
dc.subject	vztahy se zákazníky	cze
dc.subject	Management	cze
dc.subject	loajalita zákazníka	cze
dc.subject	zákaznický servis	cze
dc.subject	Implementace	cze
dc.title	Řízení vztahů se zákazníky	cze
dc.type	Article	eng
dc.identifier.signature	47940
dc.peerreviewed	yes	eng
dc.publicationstatus	published	eng