Tvorba marketingového mixu pre oblasť celoživotného vzdelávania

Urbančíková, Nataša

Digitální knihovna UPCE
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Univerzita Pardubice
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Publikace vydané Univerzitou Pardubice / Published by the University of Pardubice
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Odborné časopisy / Journals
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Scientific papers of the University of Pardubice
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Series D, Faculty of Economics and Administration
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2003/08 Scientific papers, Series D
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Tvorba marketingového mixu pre oblasť celoživotného vzdelávania

Urbančíková, Nataša

Soubory tohoto záznamu

URI: http://hdl.handle.net/10195/32213

Datum publikování: 2003

Typ dokumentu: Article

Zdrojový dokument: Scientific papers of the University of Pardubice. Series D Faculty of Economics and Administration. 8 (2003)

ISSN: 1211-555X

Abstrakt:

The paper deals with the utilisation of the marketing mix tools for the improvement of the educational services in the area of continuing education. The individual elements of the marketing miy are described with the special focus on the continuing educaion services. The recommendations for the continuing education practitioners are included as well.

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